Hot Homes Increases Consumer Response

Since the launch of our Hot Homes feature a few months ago, more and more builders have utilized this unique merchandising opportunity to create increased awareness, exposure, and inquiries for their new home communities.  Best of all, it’s free and easy to add Hot Homes.

Are you are on the sidelines waiting to see if it’s worth the effort?

Well, it’s time to get off the sidelines and into the game – it works!  And we have the numbers to prove it.  More on that in a bit.

 

Separate yourself from the crowd

There are several ways for consumers to respond to Hot Homes as they  search and browse new homes on NewHomeSource.com.  Here, on a search results page, those communities with Hot Homes feature a special “HOT HOMES” emblem:

(By the way, promotions are also merchandised with a “SPECIAL OFFER” emblem.  Together with Hot Homes, we call these “Hot Deals” on the New Home Source website.)

Visitors to NHS are also invited to go directly to “Hot Deals” in their market, either by doing a dedicated Hot Deals search, or by clicking the Hot Deals tab from their search results page.  In either case, this search results view is shown:

Here, the consumer sees the Hot Homes title and description data fields you created to induce the visitor to investigate further and to request more information.

 

Results

On average across market areas on New Home Source, builders who have one or more communities featuring a Hot Home get 20% MORE consumer inquiries per community (AKA leads) versus builders who don’t have a hot home in that market area.

 

Your “action items"

• Learn how to input Hot Homes Data
• Log-in to BHI Live and go to the manage homes screen, select 'Yes' in the "Hot Home?" column and follow the prompts to enter a title and description.
• If you feed data to us, contact us for information on how to add the data to your feed
• For each of your communities, find two homes that you can feature as Hot Homes and create marketing copy that highlights the home or plan's uniqueness, value, or scarcity
• Ask questions -- we love to help you use our listing and advertising features to the fullest!  Contact buildersupport@newhomesource.com

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Paul Gruber, Senior Product Manager, leads product planning and development for BHI’s Consumer Products and Websites including www.newhomesource.com

BHI March Stimulus Deals

In this economic environment, we know you can use all of the help you can get. While we all appreciate the government's stimulus package, we figured you could use a little more help. So, BHI created a real stimulus package just for you to ensure a successful Spring and Summer selling season. In a nod to simplicity we decided to skip the 18,000 page document defining the terms and conditions of our package and have just listed them below. I hope you find these useful and stay tuned for more offers in the coming months.

70% OFF BANNER ADS

In select markets, we are offering an unprecedented $8 CPM rate, which is more than 70% off retail. Space is limited and will be sold on a first come, first served basis. You can lock into this rate for up to three months. See the list below for select markets* where this offer is available. Good luck, but you had better act fast!

BOGO ON VIDEO

With over 85 percent of users now having broadband access, video is a must for a builder's website. More engagement, more click-through's, more leads... need we say more. Video is a great investment in this tough market. So were going 2 for 1 in March. That's right! Buy one for $1,950 and get one free for all contracts signed during the month of March. Hurry to reserve your spot! But wait there's more (sorry no Ginzu knives this month)....additionally we're including up to 30 still images per video, saving you time and money, by acquiring all of your rich media content in one simple shoot.

For more information, call (866) 651-8866 or e-mail sales@builderhomesite.com.

*70% off on Banner Ads in Select Markets:

• Los Angeles
• San Diego, CA
• Philadelphia, PA
• Ventura County, CA
• Broward County, FL
• Vallejo-Napa, CA
• Lakeland-Winter Haven, FL
• Merced, CA

Tim Costello
CEO, Builder Homesite, Inc (BHI)

11900 RR 620N
Austin, TX 78750
BuilderHomesite.com