There is some excellent information in this video interview from Inman News. John L. Scott is a large brokerage in the Northwest. They are very web-focused and are always among the first in the industry to utilize new technologies such as interactive mapping. In this interview, they talk about the importance of building a long-lasting relationship with the consumer, and why technology is so important during real estate slumps. They also mention that video, blogging, and social networking are some of the themes they will be addressing in future product releases.