According to the latest ComScore/MediaMetrix report, nearly 75 percent of U.S.
Internet users watched an average of 158 minutes of online video per user
during May 2007. Notable findings from May 2007 include:
-- Online viewers watched an average of 158 minutes of streaming video per streamer.
-- The average video stream duration was 2.5 minutes.
-- Nearly three out of four (74.3 percent) U.S. Internet users streamed video online.
-- More than one out of three (35 percent) U.S. Internet users streamed video on YouTube.com.
-- The average online video viewer consumed 63 video streams, or more than two per day.
With online video consuption becoming the norm, I would expect to see rapid proliferation of video advertising across verticals, particularly in Real Estate.











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