Executive Perspectives
Well, here we go! ‘08 is here, and from all indications, it should be a challenging yet interesting year for all of us.
The theme these days for all of us is certainly…How can I do less for more? How can I ensure high customer satisfaction and keep those nervous buyers from cancelling? Many times we get trapped into thinking that the only solutions are expensive systems/processes and/or the hiring of more staff in order to achieve higher levels of customer satisfaction, but certainly these are not options that are in the cards for many of us at the moment. But there are many ways to leverage what is right in front of us, without adding costs, and that is what this issue of Insight Inbox is all about. We have gleaned some of the best practices from leading industry players such as Eliant, EH Publishing, and Pivotal. These folks are out there with builders every day and are hearing some great success stories and ideas on how to delight customers without breaking the bank. Here are a few highlights:
Design Centers -- You have great design centers and online design portals, so why not leverage them for prospects as well as signed buyers?
Hot Products -- The hottest products straight from the CES showfloor…find out what products are really dazzling consumers today.
Marketing -- Hear about how one top 5 builder achieved perfect JD Powers scores by offering Envision (oh and they made 15%+ more on options upgrades!)
Solution Center -- Customer segmentation! Nothing delights customers more than being marketed to in their own language, whether that is literally as in Casasnuevasaqui.com, or figuratively as in Newretirementcommunities.com.
Happy reading,
Melissa Morman
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