Interview with John L. Scott: Using New Technologies to Sell Homes

There is some excellent information in this video interview from Inman News. John L. Scott is a large brokerage in the Northwest. They are very web-focused and are always among the first in the industry to utilize new technologies such as interactive mapping. In this interview, they talk about the importance of building a long-lasting relationship with the consumer, and why technology is so important during real estate slumps. They also mention that video, blogging, and social networking are some of the themes they will be addressing in future product releases.

The Growing Power of Women Online

I found this article a fascinating look at the growing influence of women online. We know the importance that women have in the home-buying process (and in any big-ticket purchase for that matter), but I had no idea this growth was so pronounced. Key points: Women have dibs on home computer use: Two-thirds of women (66.3%) say they are first in line to use the home’s computer. For products they might purchase, 54.5% of online women say the internet is their primary source of information. Among women 65+, three of 10 (31.8%) say the internet is their primary product-information resource. http://www.marketingcharts.com/interactive/women-internet-is-indispensable-894/?camp=newsletter&src=mc&type=textlink Enjoy. Dan

Move Reveals Social Networking and Video Plans

Move Inc. announced a broad reaching plan to integrate user-generated content and social networking functionality across its sites. Move Inc.'s new President, Lorna Borenstein, will focus on drawing a larger base of consumers to Move Inc. site.  They have traditionally concentrated on consumers that are actively buying, selling or renting real estate. They will now also focus on consumers that are passively seeking, researching, or otherwise not considering a purchase. Some interesting new features were announced:

A video destination featured home and garden video content

A social networking portal where users can discuss neighborhood issues, asking and answering questions

Neighborhood Search with detailed demographic information, heat maps, photos and video

Looks like Move is really branching out, in a direct response to functionality already live on Trulia and Zillow. They see those newer sites as a threat, and rightfully so.