On NewHomeSource, builders have seen a great response from their Display Advertising Campaigns. We’ve seen that the best performing creative narrows the search from consumers and helps enhance the builder’s listing in the market. With an average .22CTR (click-through rate), NHS sends thousands of consumers to builders' websites each month. With so much traffic being redirected, what affect does a high click-through have on lead conversion?
To review the affects Builder Homesite Inc. analyzed lead performance for top national builders who combined display advertising campaigns with their new home listings on NewHomeSource.com against those without. The findings revealed that builders in the test group received more leads. In fact, builders who
used banners to support their listings received 51% more leads compared to builders with
standard listings.
From these findings, advertisers should consider the lift in lead conversion as well as CTR when determining the value of banner advertising. At NewHomeSource we call it complementary creative; designed to support the listings and promote multiple aspects of the builder’s brand. From a Promotional Blitz, premium appliances or new green energy construction, the banners provide new information to help consumers make better informed decisions.
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For more information on how you can take advantage of Display Advertising, contact Thane Tennison, Ad Operations Manager for NewHomeSource at 866-651-8868 or at ttennison@builderhomesite.com. You can also follow Thane on Twitter at @t_tennison.
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