If you could tap into a marketing venue that was surpassing the adoption of the Internet in the late 1990’s in both demographics and numbers, wouldn’t you take advantage of it as quickly as possible? Of course! The only question is: what is this marketing venue?
Believe it or not, it’s mobile marketing.
Mobile Marketing Stats
When you consider that 83% of the US is connected via mobile devices and that 40 million people are considered “active” mobile web users, it’s hard to deny the applicability of mobile marketing. (There should not be too many people asking “You think that mobile thing will catch on?”) We’re not just talking about high schoolers. It’s estimated that 80% of the market is over 25 years old, ranging from first-time home buyers to seasoned real estate owners.
Don’t expect those numbers to go down either. With iPhone’s ever-increasing popularity and several other competitors vying for mobile consumer dollars, mobile Internet is bound to continue this trend. Finding an audience for your mobile website or mobile application won’t be a problem. (Chances are you already have one!)
The Mobile Challenge
The challenge for that audience will be finding an effective new home mobile website or mobile application. The problem is, I only know 10 builders with a mobile presence. It’s akin to 1998 and 1999 when marketers believed that people weren’t looking for new homes online, when in fact, the reason they weren’t looking was that there weren’t any effective, lead-generating builder websites online at the time.
If you’re reading this blog post and thinking your website works fine on mobile web, crack open your mobile device and look at it right now. Most websites offer a lousy mobile user experience. At best, they’re kludgy. At worst, they don’t work at all because they’re too reliant upon Flash, JavaScript and drop-downs.
Maybe it’s time for a mobile make-over. Here are some questions to ask before you begin:
- Who is going to build or redesign your mobile website or mobile app? If it’s your own webmaster, that opens up many more questions.
- Who will support it long-term?
- Who is going to make sure it is compatible with all mobile devices and software?
- What’s the difference between mobile and text marketing?
- How much should a mobile website or application cost me?
- How will my information be updated on a mobile website?
- Should I do this now … or wait? (This is not a trick question)
Let us take the mystery out of it. Contact your Builder Homesite sales rep at 866-651-8866.
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James Honeycutt
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