For years we've seen the steady growth in online advertising as marketers shift dollars to more targeted and accountable media. Online advertising has provided tremendous flexibility allowing even small companies to have a global presence in the digital world. To help drive more leads for home builders in smaller markets, NewHomeSource has implemented the Blanket Ad Program designed to increase online advertising in markets that may be too small for most publishers to consider.
The success of the Blanket Ad Program lies in increasing the share of voice (SOV) for home builders advertising on NewHomeSource. As the name implies, advertisers have the opportunity to 'blanket the market' providing the greatest SOV possible. The program has had very impressive results, with response rates higher than NewHomeSource's typical CTR. It has also provided a media where small and custom builders can compete against national production builders with substantially larger budgets.
Over 50% of NewHomeSource's traffic is from consumers who are relocating, and the Blanket Ad Program provides a significant value for homebuilders who can reach consumers across the country. The high SOV also limits impressions available in any market continually keeping those advertisers in front of consumers and their competition. The program was launched in the first quarter of 2009 and is now offered in over 50 markets on NewHomeSource.
For more information contact Thane Tennison, Ad Operations Manager for NewHomeSource at 866-651-8868 or at ttennison@builderhomesite.com.
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