New Home Promotions - A Little Effort Goes a Long Way

Content is still king online. Better content on your website and on your distribution websites for new homes drives better results. Whether those results come in the form of leads, website traffic, or engagement and time on your website, it ultimately means more customer contacts, qualified traffic into your communities, and new home sales. In a series of entries over the next month, we will share with you new research on the power of content to drive action.

Today, let us talk about one of the easiest ways to drive these actions. This costs you nothing and the effort is slight. You already have promotions and incentives in your communities. These offers may be in print media, online or simply as flyers. By moving this information online, customer actions increase leading to traffic and sales. Here’s what you can do right now, today.

1. Gather your promotions. Look at any offers you may have in print and gather those that are being offered locally.
2. Summarize each offer for the Web. This is easy. Keep it short, clear, and specific. Include a time limit and a call to action that you can track. For Example: "Up to $40,000 off select inventory homes if you close by March 31st. 2009. Call 888-555-1212 to learn more."
3. Add the promotions to your website and NewHomeSource.com through your datafeed or by adding them using BHILive.

Take these steps now and your promotions will not only work better on your website, but will be highlighted in NewHomeSource.com at no cost to you to drive additional traffic and sales. Make this part of your marketing process and sell more homes today.

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Blair Kuhnen

Comments

[Jayson]

Great tips Blair - home builders don't have the marketing budgets they used to enjoy. It's important that they work to make the messages they're sending out more effective.