How Can I Improve My Site's Ranking on Google?

With traditional advertising dollars now transferring on-line, this is the question that most companies are now scrambling to discover.  And with the rising costs of Pay Per Click Advertising, the opportunity to receive free traffic (not cost per click) from Search Engine Optimization Initiatives is more attractive now than ever before.  It is no secret that Google owns most of the market share in this space (Google - 69% Market Share, Yahoo - 14% Market Share, & MSN - 10% Market Share). They revolutionized the search industry and their search algorithm is as much as a mystery as the coca-cola formula. 

Or is it?

There is rumored to be over 200 different attributes to the Google Search Algorithm. Each differently weighted and having a different effect dependent on the age and competitiveness of your industry. Most understand the importance of keywords and their ability to highlight to the search engine spiders what each of your web pages is actually about.  But what most have yet to grasp is the very foundation that the Google Search Algorithm was built on:  the measurement (PageRank) of each web page based on the overall value of links pointing to that page.   Google's ability to calculate each page's value based on it's Internet Popularity was what set Google apart from Yahoo and AOL at the turn of the century and to dominating the search space today.  They do not hide this from all of us, publicizing it on their site and in every interview, but marketing professionals and SEO's alike still tend to focus primarily on keywords, meta tags and on page optimization. Why?

Because that is all that we can control.  Is is impossible to control external factors and it is extremely difficult to build links - there are no guarantees.  But if you do work with us as a BHI customer/partner - there are options.  Please contact us now to learn more...

K. Hovanian Honored for NJ Green Homes

Green Homes – and Green Homebuilders – are Hot!

The U.S. Environmental Protection Agency has honored K. Hovnanian Homes for the number of Energy Star Homes it built in New Jersey last year. Energy Star homeowners can save as much as a third on their utility bills over the life of the home, especially when compared to homes that meet standard building codes.

K. Hovnanian has been building New Jersey Energy Star Homes since 2001 and built 1,587 single-family detached homes, townhomes and condominiums in New Jersey in 2007 that qualified as Energy Star. Is your company building green? Let us know!

Internet: Must-have tool for today's homebuyers

According to several recent trend reports about how consumers buy and sell homes:

- 85% of home buyers used a real estate agent to search for a home, and  80% used the Internet (up from 77% in 2005)

- 22% used the Internet to get neighborhood information

- 81% of home buyers who used the Internet to search for a home bought it through a real estate agent

SOURCES: Luxury Institute Survey; Pew Institute & American Life Project; NAR Profile of  Buyers & Sellers; RISMedia; MarketWatch.