Ask for the Sale

An article in this week’s Nation’s Building News online edition recaps a presentation at the recent International Builder’s Show in Orlando about closing new home sales – a good topic anytime, but especially valuable now.

The piece includes sound advice from industry experts, including that sales offices and communities should highlight visible signs of activity, such as “sold” signs displayed prominently on homesites and updated community maps with sites marked with “sold” icons.

The article also reiterates that, not only is it a good time to buy a home, but from a financial standpoint, it’s also a smart time to buy a home – and sales staff should convey that to potential buyers. Mortgage rates remain at low levels, so showing customers the money they’d potentially pay out even if rates increased by one percentage point could be just what they need to convert them from browsers to buyers.

Other points in the article include negotiation tips and getting referrals from existing customer. For more, check it out online at http://www.nbnnews.com/NBN/issues/2008-03-10/Sales+and+Marketing/index.html.

(Photo credit: Woodsy, Stock Exchange. Thanks!)