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10 Things Homebuilders Can Do to Keep Customers Walking Through the Sales Room Door by Paul Cardis
"No single strategy is going to save a struggling home builder. Rather, it will take a holistic approach that attacks the problem from every angle and perspective. Quality home builders are going to be the last Mohicans standing — be one of them."
The Prospecting Machine by Mike Lyon
How Homebuilders Can Deal with Difficult Customers by Ann Matesi
"The reality is that the builder/client relationship is a long-term one, often lasting for a year or more. Getting along on a personal level will make the process work more smoothly. But, like building the home itself, laying a good foundation for the builder/client relationship takes work as well."
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