By now you're probably heard the phrase "Web 2.0". What exactly is Web 2.0 and what does it mean for your web presence?
Here’s how I would characterize Web 2.0 in a nutshell, based on what has happened in the marketplace, and what I have read and heard at various websites and industry conferences. I’ll also reference the O’Reilly definition, since O’Reilly coined the phrase in an attempt to sell more books.
Participatory Web and User Contributions
Applications that are centered around user interactions and get better the more they are used:
- Ratings and Reviews, YouTube, eBay Marketplace, Flickr Photo Sharing
Folksonomy vs. Taxonomy
- Users define how data is categorized. “Tagging”
Social Objects
The ability for users to share something about themselves with other users
- My Favorites
- Here’s what I’m doing right now
Blogging and RSS
The Live Web with RSS: Users are notified in real time, via a push, that information they’re interested in has been updated. You no longer have to surf websites for content
- Blogs: A fast and easy way to publish highly specific and targeted content that is shared and referenced by other bloggers via links.
- The high rate of publishing and linking from blogs gives them a disproportionate in shaping search results.
- Blogging creates chatter and communities
Rich User Experiences
Techniques like AJAX enable highly interactive experiences that allow the user to control and “play” with the website.
This video is very enlightening. Take a look.
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