When optimizing a page or website for search engine placement a marketer needs to consider both on-page and off-page attributes. When search engine optimization first started several years ago, the major focus was on on-page attributes such as Title Tags, Meta Keywords, Meta Descriptions, Keyword Density and Header Titles. Due to the abuse of most of these practices, namingly keyword stuffing, it has become very difficult to acquire high rankings for competitive words based on on-page attributes alone. In fact, most would argue that meta keywords have very little if any effect on a pages ranking at all anymore.
Within the last year, 25 of the nations top SEOs were interviewed in an attempt to better understand what the experts believe to be the most important aspect of search engine optimization. Their opinions or weightings varied amongst most attributes but an overwhelmingly majority rated the proper use of Title Tags as the most important on-page attribute for search engine placement. This isn't about over stuffing keywords into the page title but rather making sure that every page has a unique title that defines the page as well as pursuades users to click on them from the search engine results page. You want to keep the Title Tags short, sweet, and to the point as well as include those ever important search query terms. For an example of what I'm talking about please visit the "Washington DC New Homes" market page and examine how we've structured the Title Tags for NewHomeSource.com.
Check back later to learn about Off-Page Attributes or more commonly known as In-Bound Links.
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