Advertise with Insight Inbox

Decision-makers have less time every day and more difficult to reach.  Suppliers and manufacturers all compete for a builder's time and attention.  Insight Inbox delivers:

• Instant credibility from the industry consortium, BHI
• Impactful, highly targeted advertising to reach the builders that matter
• Comprehensive tracking of ad impressions, page views, and subscriber behavior

Insight Inbox delivers maximum return on your investment.  To learn more about this exciting opportunity, please contact:
Brian Kordansky
(512) 651-8886
BKordansky@builderhomesite.com

BHI Digital Experience: Create Once, Use Everywhere

Did you know that BHI can create 3-D renderings animations and videos at a fraction of the cost of traditional media agencies? The BHI Digital Experience provides a single source for all digital assets including:

• Floor plans (Static / Colored / Interactive)
• 3D Architectural Renderings (in a wide variety of styles and presentation options)
  Elevation Options Visualizer
• Community plat maps
• Virtual fly overs/throughs (community animation)
• Interior renderings
• Virtual tours
• Video on Demand

To speak with a Digital Media Consultant, fill out a contact form now.

Web 2.0: What Are They Talking About?

By now you're probably heard the phrase "Web 2.0". What exactly is Web 2.0 and what does it mean for your web presence?

Here’s how I would characterize Web 2.0 in a  nutshell, based on what has happened in the marketplace, and what I have read and heard at various websites and industry conferences. I’ll also reference the O’Reilly definition, since O’Reilly coined the phrase in an attempt to sell more books.

Participatory Web and User Contributions
Applications that are centered around user interactions and get better the more they are used:

• Ratings and Reviews, YouTube, eBay Marketplace, Flickr Photo Sharing

Folksonomy vs. Taxonomy

• Users define how data is categorized. “Tagging”

Social Objects

The ability for users to share something about themselves with other users

• My Favorites
• Here’s what I’m doing right now

Blogging and RSS
The Live Web with RSS: Users are notified in real time, via a push, that information they’re interested in has been updated. You no longer have to surf websites for content

• Blogs: A fast and easy way to publish highly specific and targeted content that is shared and referenced by other bloggers via links.
• The high rate of publishing and linking from blogs gives them a disproportionate in shaping search results.
• Blogging creates chatter and communities

Rich User Experiences
Techniques like AJAX enable highly interactive experiences that allow the user to control and “play” with the website.

• Maps
• Drag and Drop in web mail
• Photo manipulation in Flickr

This video is very enlightening. Take a look.