Dialing into Your Sales Traffic

by S. Robert August

Buyers are more educated and savvier today than ever before! They know what they want and will buy what they want more quickly when the salesperson does her/his job to present the product and close the sale. Salespeople should be trained to qualify and close each prospective buyer on the first visit, because if they don’t, they may lose the sale to a competitor.

Executive Perspectives

Welcome to the first issue of Insight Inbox, the Industry Consortium’s monthly best practices newsletter.

Choosing a Dishwasher: You Don't Have to Do the Dirty Work

We all know how much of a time-saver a dishwasher can be. What you may not know is all the new and innovative ways to do dishes. They're definitely not the dishwashers you're used to.

Drawer Dishwashers

Measurement Matters: An Essential Tool for Building Your Website

by Christian Yee

Web Analytics: The Ground Floor

Home builders often come to the Google Analytics team with three questions that are common across any industry with an increasing online presence:

“How are visitors finding my website?

How are visitors navigating around my website?

And how many of my visitors converted to customers?”

These are the same questions that RE/MAX, the global real estate network, asked while they worked to develop a strategy for their popular website. In order to make changes that would genuinely help consumers and lead to new opportunities, they needed hard data to justify their decisions. To find answers to these questions, they turned to Google Analytics. (Click here to read more about RE/MAX’s experience)

Web analytics solutions collect data on the behavior of website visitors, providing metrics to site owners that help them improve their online initiatives. By acting on visitor data from solutions such as Google Analytics, businesses can improve their return-on-investment (ROI) from online marketing, optimize their website content, and drive sales or sign-ups (known in the industry as conversions), to name just a few of the most popular uses of web analytics.

Drive the Best Leads to Your Site

Purchasing & Profitability: 4 Keys

by Blair Kuhnen

Measuring performance is more than simply tracking leads and sales.  It applies to all aspects of your business.  The purchasing function has many things to be measured, but it’s more than simply trying to determine how much you might have saved buying faucets.  The biggest benefit of measurement is guiding management action to improve profitability.