What goes up, must come down. After seeing "new home" related searches match their high point in July, we saw a substantial decrease in search volume traffic for the month of August. A decrease is to be expected, as the selling season cools, and families prepare their children to go back to school. The cyclical nature of the market along with the national market conditions have made this recent drop more extreme in comparison to other years.
Below is a snapshot provided by Google Trends highlighting the August dip relative to the rest of the year. (Note:Google does not publish actual search volume quantities performed but they do offer this graph.)
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