In the Media

Read, browse, and learn from articles, blog posts, book reviews, and other relevant homebuilding news with In the Media.  Whether these links include home sales advice, purchasing trends, or big-picture industry analysis, we know the content will be both informative and useful.

Articles

The State of the Nation's Housing 2007 - Joint Center for Housing Studies, Harvard University
"After setting records for home sales, single-family starts, and house price appreciation in 2005, housing markets abruptly reversed last year.  In 2006, total home sales fell 10 percent, starts tumbled 13 percent, and nominal house price appreciation slowed just a few percentage points.  Suddenly, it was inventories of unsold vacant homes that set records and homes in foreclosure that were making the news."

Sell New Homes by Using Your Senses - Rick Heaston, GIANTS
"Differentiating in terms of your customer's experience is the easiest, quickest, most effective and budget-friendly way to make more sales. All you have to do is think a little differently than you do right now. But there's a twist. I want you to think about your customer's experience in a different way; I want you to think about it before they buy."

2007 Gold Nugget Awards: Fields of Gold - Jenny Sullivan, Kathleen Stanely and Carolyn Weber, Builder
"They are greenfields, brownfields, grayfields, and desert outposts. The 44th annual Gold Nugget Awards celebrate Western projects that transcend the norm and reshape the housing landscape as we know it."

Selling by Design - Big Builder
"Home builders' newest ally in sales? Design centers that woo home buyers with wine and cheese among the carpetsamples and light fixtures."

BHI News

Builder Homesite Delivers Comprehensive New Home Listings On Yahoo! Real Estate
Envision Options Management Solution Wins Big at the OTTO Awards

Blog posts

How to Capture AND Convert More Leads
Meritage CEO Fires the First Salvo In The PR War!
Search Engine Marketing Strategies: PPC vs. SEO