Executive Perspectives

Welcome to Insight Inbox, Builder Homesite’s monthly industry best practices newsletter.  If you run a homebuilding operation or hope to, this is a newsletter you will want to read every month.  By homebuilders for homebuilders, we combine the best ideas from the industry’s best and brightest to bring you ideas you can use today. 

More than just technology and Internet marketing news, in Insight Inbox you will find fresh marketing ideas and expert advice from industry thought leaders.  With this first issue, we begin with the end in mind.  We focus on how you measure performance and return on investment (ROI).  Until you can measure what works, how will you know where to invest and where you can afford to cut back?

We start off with measuring internet lead performance in “Secrets of Tracking Internet Leads to Sales.”  But that is only a small portion of what we have to track.  S. Robert August, previous Chairman of the National Sales and Marketing Council, shares his view on gaining sales accountability and good registration card information in “Dialing into Your Traffic.”  As an added bonus, August gives us what he bills as his best bets for getting great registration card data.  On the technology side, Dan Naden, Director of Product Development for NewHomeSource.com, shows us why AJAX is a whole lot more than a popular bathroom cleanser.  In Design Center, Jane Meagher of Success Strategies shows you how your design center can help pave the way to higher profits.  Also, Joe Pullen of the Lee Evans Group covers the four things you need to consider to improve purchasing’s contribution to profitability.

In addition to useful articles, Insight Inbox includes Builder Homesite’s proprietary Industry Pulse.  Want to know which markets are going up or down before the rest of the crowd?  Industry Pulse shows you where the virtual traffic is.

We hope you enjoy Insight Inbox.  More importantly, we hope it leads you and your company to higher profits.  Let me know what you think at bkuhnen@builderhomesite.com or call me at 512-289-7370.

Blair Kuhnen
Editor