This afternoon, the conference broke out into smaller, intensive workshops on various topics including lead management, video, blogging, and mapping. BHI Insights attended the blogging and video sessions.
Video: So, why is video gaining so much traction, and becoming so common on the Internet? And why should we care about video when marketing real estate? Video has become ubiquitous on the Web for a number of reasons: The proliferation of broadband access, more efficient compression and streaming technologies, and a new breed of embeddable video players. What can video do for real estate marketing? Well-made video content creates an emotional response, regardless of the subject matter. The video can be about a builder, a community, or a specific floor plan. The goal is to create an emotional response from the consumer. Be on the lookout for some innovative video products from BHI in the near future.
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