Jason Knott, editor of Techhomebuilder Mag, visited Dennis Webb (VP, Ops) at Fulton Homes to talk about their unique approach to their buyers through the use of technology. Fulton has taken an interesting approach to the downturn in the market, as they are investing in technology/systems to ensure they are poised for the new buyer mentality. And you gotta love that ‘box o nails’ comment regarding ROI on Envision! Dennis also has some great advice for his competition—make sure you stay through to the end of the video.
Dennis, has such a high level of understanding and a big picture vision of his business.
Posted by: Brian Kordansky | Monday, August 06, 2007 at 08:46 PM
I love it! Killer app for the consumer to "virtually" touch and feel the products. The more they can customize, change and control - the more they will end up personalizing their home. The bottom line - if they don't know it is available - they won't add it to the contract. I want it.
Posted by: Mike Lyon | Wednesday, August 08, 2007 at 02:33 PM