The Growing Power of Women Online

I found this article a fascinating look at the growing influence of women online. We know the importance that women have in the home-buying process (and in any big-ticket purchase for that matter), but I had no idea this growth was so pronounced. Key points: Women have dibs on home computer use: Two-thirds of women (66.3%) say they are first in line to use the home’s computer. For products they might purchase, 54.5% of online women say the internet is their primary source of information. Among women 65+, three of 10 (31.8%) say the internet is their primary product-information resource. http://www.marketingcharts.com/interactive/women-internet-is-indispensable-894/?camp=newsletter&src=mc&type=textlink Enjoy. Dan