Forgive me for being on such a big online video kick recently but... I just read this interesting Executive Summary from The Kelsey Group. If you're not familiar with Kelsey, they're a provider of strategic research and analysis, data and competitive metrics on Yellow Pages, electronic directories and local media. Their conferences are among the best in the business for attracting decision makers in the online advertising industry. Anyways, their point is that the awareness and popularity of YouTube has brought video online to the mainstream. Companies like TurnHere and Spot Runner are now offering video production at price points targeted toward SMEs. Video assets will likely become an integral part of cross-platform advertising packages sold to SMEs. Compared to pay-per-click, video is very easy for advertisers and sales reps to understand, making it an easier sell. Read the whole summary here to learn more about the challenges of making video a viable advertising medium at the local level. http://www.kelseygroup.com/visitorsearch/view-ILM-Summary.asp?DocID=1655&SFlag=No











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