Move Inc. announced a broad reaching plan to integrate user-generated content and social networking functionality across its sites. Move Inc.'s new President, Lorna Borenstein, will focus on drawing a larger base of consumers to Move Inc. site. They have traditionally concentrated on consumers that are actively buying, selling or renting real estate. They will now also focus on consumers that are passively seeking, researching, or otherwise not considering a purchase. Some interesting new features were announced:
A video destination featured home and garden video content
A social networking portal where users can discuss neighborhood issues, asking and answering questions
Neighborhood Search with detailed demographic information, heat maps, photos and video
Looks like Move is really branching out, in a direct response to functionality already live on Trulia and Zillow. They see those newer sites as a threat, and rightfully so.
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